tag:blogger.com,1999:blog-6921502487222266513.post4176128957862904661..comments2024-03-27T13:07:34.856+05:30Comments on eCube: Who is your Customer? – The Client or the End User?Manish Mohanhttp://www.blogger.com/profile/14018676072606741106noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-6921502487222266513.post-35293137796405595262008-03-19T12:27:00.000+05:302008-03-19T12:27:00.000+05:30I agree with what you said Swatika. The point I wa...I agree with what you said Swatika. <BR/><BR/>The point I was trying to make was that we try our best to fulfill our client's requirements without knowing anything about our audience or even wanting to know about it. In order to come up with a "good" course, it is imperative that we know our end users - apart from understanding the client's vision for meeting that requirement.Sonalihttps://www.blogger.com/profile/00156356158353246124noreply@blogger.comtag:blogger.com,1999:blog-6921502487222266513.post-75688311272632419632008-03-18T23:29:00.000+05:302008-03-18T23:29:00.000+05:30Sonali, I think the article raises some good quest...Sonali, I think the article raises some good questions. Here's my two cents to it. <BR/><BR/>I think for all practical purposes the client is the one you contract with, even though the instructions you create are/may be for the end user - the client's client. I agree that to do our job well, we absolutely must know our end user. It's our responsibility to work our client management magic to get the answers we need.<BR/><BR/>But personally, I think our responsibility is to cater to both audiences - the end user AND our client. Why should we not know why our clients do what they do? What is their interest and motivation in doing this? <BR/><BR/>Only when we are able to deliver to both sets of needs can our intervention be a success AND ensure OUR success and survivability in the long run.<BR/><BR/>In reality, we fail to do both, or most often are not able to read into changing requirements as well as we should.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6921502487222266513.post-69203617769178796322008-03-18T12:24:00.000+05:302008-03-18T12:24:00.000+05:30Hi Sonali, Congrats for posting such a eye-opener!...Hi Sonali, <BR/>Congrats for posting such a eye-opener! Most of the times, what we develop is just another course for us, but we tend to forget that the end-user may be depending on those courses for earning livelihood. As ID, we are also responsible for "what people learn". And most often than not, what we create goes largely unscrutinized for information accuracy (I don't want to read much into SME reviews-- they are time-starved people who gives only cursory glances to the courses). Therefore, any mistake that creeps in our product-development may cause endless number of learners to learn the wrong thing. <BR/>Unfortunately, in corporate training arena, we rarely get the chance to get in touch with the end user. A pity, really!Sandipanhttps://www.blogger.com/profile/09855347091331873279noreply@blogger.com