The BUZZ thing

Anamika Biswas in her blog writes about creating the BUZZ thing in our products. Two things that caught my eye in what she wrote. One we need to be able to create a buzz in our products that leads to customer delight. The objective is to come up with valuable ideas in design of the product that has the customer talking about it. The second is the fact that we should not let side shows distract us from creating a good design. As TOI defines it, side shows are competitive rivalry, market one up-man-ship, and readership claims etc. The nature of instructional design projects is such that many practices collaborate in developing a product. It is important that we do not get distracted by side shows and stay focused on creating the buzz thing in our products.