Solve a Business Problem or Create a WBT?

I had an interesting chat conversation over the weekend with a budding instructional designer.

ID: I wanted to discuss about Instructional approaches

ID: Suppose there's a client who says " they have been using ILT that has not been successful, their mentors are not motivating enough& nw wants to change it to a WBT.......and target audience are senior &middle level managers well versed with sales, dealing with retailers etc.....

And I've to give them 2 approaches.....do u hv any ideas?

Me: why is their ILT not successful?

ID: their mentors are not motivating enough

Me: why do you believe wbt will be motivating?

ID: hmm.....It would give them the space of doing the training at their own pace and on their own

after all they are senior managers..who might not like to be trained

I mean not support trainings

Me: basically your instructional strategies need to remove the problems they are having with ILT

so if the mentors/trainers are boring, the WBT has to far far more interesting and interactive

ID: Yep.....

Me: so you have the answer...

unless i understood the question wrong

ID: and with just this information and the fact that I've to develop 2 approached based on level 2 interactivity.....

I needed some ideas

See.......ok, can you list down types of approaches......

one can be scenario based, case study based.....

dialogue based

Me: you should know more about the users, job profile is one, what about their other characteristics -- gender, age, race etc.

Me: also what kind of industry are they in?

ID: they are in sales industry

all senior and middle level managers

pharmaceuticals

Me: basically sales guys travel a lot, they don't like to attend training

do they have PDAs etc.?

which country are we talking about?

ID: India

Me: what access do they have to computers and Internet?

ID: broadband

Me: from home?

ID: yes

everywhere

Me: so the company is expecting the sales guys to take training from home?

ID: anytime they are free.......

Me: they are never going to be free

ID: they are senior level and middle level managers!

Me: are you expected to solve the business problem or just create a WBT?

my response will be different in each case

ID: just create a WBT

Me: :-)

Now I know this person is a budding, relatively junior instructional designer and probably is just doing what she has been asked to do. There was a sense of déjà vu for me. I know many a times, the client appears to be very clear about what they want and wants the vendor to "just create a WBT". Not all clients want to have a business problem discussion with the vendor. And not all instructional designers want to solve business problems. They are happy with creating a WBT and getting on with their jobs. Unfortunately that's a lose-lose situation for both clients and instructional designers.

My advice to instructional designers is to stay focussed on solving the business problems. Sometimes creating a WBT might not be the solution, even though that's what your company may have been contracted to do. Focusing on solving the business problem will help you add value in your interaction with the client and that will in almost all cases eventually lead to more business.

And if you are a client outsourcing a learning content creation project, my suggestion would be that you work with the vendor and collaborate on solving the business problem. There is no harm in having raking up more brains to solve your business problem. And if you are sure that WBT is indeed the answer to your business problem, then provide that information to the vendor so they can do justice to your project.

What color pen are you?

This post is written by Taruna Goel

What color pen are you? This is a question that Dan Roam asks each of us. His book "The Back of the Napkin -Solving Problems and Selling Ideas with Pictures " offers a refreshing view about visual thinking skills. If it helps, this book is ranked as the number 5 in the business book of 2008 category by Amazon. To get a teaser of what's in the book, click on the napkin for some engaging nuggets on visual thinking. Learn about how to solve any problem with a picture, the 4 steps of visual thinking, the 5 focusing questions, and the 6 ways we see (and show).

And as Dan puts it, “Solving problems with pictures has nothing to do with artistic training or talent….” “Welcome to the whole new world of looking at business.”
To catch a glimpse of Dan, what's inside his book, and his plans for the next book, check out Dan's blog. This blog contains a link to the video capture of Dan’s session with Microsoft. I saw it and its quite inspiring.

I have been doing visualization skills training for instructional designers for years and have definitely improvised it from where we were…but there’s lots to do. After this video, I want to apply some of the stuff shared by Dan and maybe include the video/elements from his blog/book as self-learning and include some of the concepts and examples/techniques during the classroom session…. As you can note…. I am meandering right now… but I am clearly inspired :)

BTW, what color pen are you – the black pen, the yellow pen, or the red pen?
I keep oscillating between black and yellow...
Watch the video to find out!

Why Instructional Designers Should Play Games?

This post is written by Rupa Rajagopalan

Has it happened with you that you saw a movie and wondered how the director visualized the amazing scenes?

Has it also happened that you checked out an e-learning course and wondered how the Instructional Designer thought of the visuals, animations and interactivities?

Well, it has happened with me an umpteen number of times. I just keep thinking what gets into people’s heads that they think so creatively.

Designing E-learning course just like movie making requires lot of creativity and innovation. An Instructional Designer has to visualize every screen of an e-learning course and get the graphic designers and programmers in the team to implement it exactly the way he/she visualized.

Doesn’t this remind you of a movie director, who visualizes every scene of a movie and gets his actors to enact it exactly the way he visualized?

The Instructional Designer has to work with the available content, strategize and present the content in such a way that it appears new and interests the learners.

The movie director has to work with common themes and strategize to present the theme in such a fashion that it appears new and interesting to the audience.

Now both the Instructional Designer and the Movie Director have to be really good at visualizing. This is critical both to the movie and the e-learning course.

What do you think a movie director does to improve his visualization skills?

Watch a lot of movies, read novels, etc.

Now what do Instructional Designers to do work on their visualization skills?

Check out other e-learning courses and what else?

Apart from checking out and analyzing e-learning courses, an Instructional Designer must also play a lot of games.

Most people think playing games is a waste of time. But then it is not true for an Instructional Designer at least.

Just as in a game, visuals and interactivities are crucial to an e-learning course too.

So here I list the three reasons why Instructional Designers should play games

Three Reasons Why Instructional Designers Should Play Games

Reason 1: Games have loads of visual strategies

I seriously believe games give you lot of visual strategies much more than any other sources. If you keep playing games, you get an opportunity to see different visual designs and then when you get to design e-learning courses you can use similar ideas.

For example the other day I had gone to Subway and I really hated the sandwich the chef out there made. I thought he was not trained. He did not know the combination of sauces that would make the sandwich taste good.

And then I thought of this as a business case for e-learning. Suppose Subway management decides to go for an e-learning course for all chefs in Subway. Let’s say the management wants something visually appealing, something interactive and engaging.

I could just visualize the following:

Virtual customers, virtual kitchen and virtual ingredients. Customers order a customized sandwich. The chefs drag and drop the ingredients on the sandwich in the right combination depending on customer requirements. For every correct sandwich they gain points. For every wrong sandwich they lose points. The chefs' objective is to gain maximum points by making right sandwiches.

If it is a low budget course, you can use just images and simple animations. If budget is not a constraint, this can be a simulation.

Now this strategy is inspired by games as follows:



You could use this strategy when learners have to learn something by rote.

The bottom line is to identify good strategies while playing games and use in e-learning.

Reason 2: Games show ways in which you can encourage audience participation

Most games require mouse clicks or pressing arrow keys. But then it doesn’t get monotonous because the context and objective of the game is different every time. In the given context the whole act of clicking and pressing gets very interesting and exciting. When you play games you get to know how to use existing interactivity models in different contexts and for different purposes.

For example in the game called Dreams, you simply click to find the differences between the two images as shown below:



The interactivity model used above is simple and basic, yet the objective and context of the game makes the play interesting.

Likewise in the game below, you just have to mouse over the faces that show up. The challenge of the game is to mouse over maximum faces that show up within a time limit.



As you start playing the game you get addicted to it.

The bottom line is when you play games you get to know how to innovate on existing interactivity models.

Reason 3: Games show ways in which you can engage the audience

People love playing games and they get so engrossed that they forget time. Games can just engage anyone and everyone. So what is it in a game that engages people?

The answer is simple. It is the challenge in the game that engages audience. People want to badly reach the objective of the game and this sustains their interest.

I guess e-learning courses must also have this element of challenge which will engage the learners during the learning process and games will give you ideas on how to make your e-learning courses challenging.

With this I end my post here and leave it open for discussion

Please check out some online games here and let me know what you think:

Miniclip
Kongregate
Big Fish Games

What is Good Quality elearning?

This post is written by Taruna Goel.

How many times do you wonder if the elearning course you are making is of good quality? All the time? Most of the time? Atleast sometime?

I am sure there are enough matrices and checkpoints with the Reviewing/Quality Assurance/Testing teams that also give you the quality figures - defects/hour is the norm. The general belief is Zero Defects = Good quality. More the number of defects, poorer is the quality.

But what is a defect? Is it those grammatical mistakes? Is it the text-graphic mismatch? Is it the two-pixel shift? Or is it something more? Are we focusing on what really matters?

Here's an interesting article around what is quality and a list of guidelines on how to evaluate it.

"We tend to judge quality only from the perspective of our own domain. Consider the views of all the stakeholders: the training manager; the designer/developer; the system administrator/IT manager that will host the application; and, of course, the end users. In some cases quality measures are of no concern to one stakeholder while of considerable importance to another. Learner-centered design would propose that you make all decisions exclusively for the learners' benefit. Yet, all stakeholders must be partners if success is to be achieved. Since development and delivery are a team effort, one must weigh all viewpoints on what constitutes quality. "

The article/site provides a list of factors (quality measures) that you can use to evaluate elearning. Since it’s a list of 22 (guidelines), you can assign weightage and create a scorecard of the most important quality measures that matter to you!

For each factor, you enter a score (scale of 1-5), multiply it with the weightage, and obtain an adjusted score. Add up the adjusted scores for all factors to obtain a total score. Use this total score to compare one elearning course to another or better still, develop a target score for your team and evaluate it against your goal!

This is a fresh perspective on quality - it still may have the much-dreaded 'rejections' - but this time, you reject - because YOU evaluate the quality of your course before the Reviewing/Quality Assurance/Testing/Customer teams do!

Using Comics in Elearning

I came across the Bitstrips site that makes creating comics a piece of cake, well almost. Check it out by playing around a bit. The hardest part of course is to have your storyline or script.


The site is in Beta. If you figure out how to embed the complete comic strip without this scrolling feature, do post a response.

What makes a course interactive?

Hmm……that’s a question which has been flashing in my mind again and again…….this started during my recent project – IAAB and that too during a client call….the client wanted us to include lots of interactivities to engage the learners.
I was about to get convinced (given my vast experience in ILT and books projects – and little experience in WBTs projects) when one team member suggested that it’s not the “technology” or “multimedia” interactivities – like mouse clicks, drag n drop, open and close - that makes a course interactive…..rather it’s the way in which the learners “interact” with the “content” that makes a course interactive. Here the “way” refers to how the learners process the “content” and make decisions. In short, it’s the “connect” between the “content” and the “learners” or how close the content is to the learners that makes a course interactive.
Nice thought, really….. I think this could go a long way in ensuring that we design courses keeping in view the end users and not client. Some of us would already be doing so – it’s just that some projects provide little scope for implementing this.
This makes me think - what does it take to make this shift – are we ready for this? Am I pointing to what Sonali has shared in her blog titled – Who is your customer – the client or the end user?

Here’s looking forward to hearing from you on your experiences……

Making Content Engaging - Tips from Cathy Moore

Cathy Moore comes with her timely tips on making linear navigation more interesting. She provides useful tips to make content more engaging, even when it is not interactive.

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