Thursday, September 20, 2012

Gaming as a Training Methodology



As a part of my Leadership Project I need to come up with a new methodology which could serve as our USP. I have been researching and honestly haven't come up with something that is "Different" - Different packaging perhaps. This research led me to few articles on Gaming - Something that piqued my interest levels.

Biggest and boldest assumption I would like to make at this point is the fact that the corporate training audience profile has changed. Kids who grew up on playing video games and using cognitive skills while interacting with computers are far more advanced and not easily engaged with basic interactivity trainings and need to experience more than just a traditional method of training to appreciate and assimilate the content. 

The second assumption of this proposal is that corporations require to induct concepts of
a. Mobility
b. accessibility
c. technological innovations like BYOD ( bring your own device) into their online training progammes.

This is not a choice anymore; given the expectations of the audience we are trying to reach.

We can use the pedagogy of the success of Angry birds as an application which has engaged and kept 500 million users coming back for more. Globally everyday, Angry Birds is played for 200 million minutes and 80% of users who downloaded the game, keep it installed.

Given that the framework has been set with mobility, accessibility and portability being the basic components; any new training strategy must evolve around these parameters. 

This methodology is based on these basic tenets of learning and development which I will write about in my next post.

3 comments:

Anonymous said...

behavioural segmentation of the the demography to be trained has shown repetately that there is divide between whats meant to be communicated to them and what actually they concieve..... they have to be spoken to in a language they understand or relate to....Gaming is huge part of that relation...

toom smith on September 21, 2012 at 6:17 PM said...

I like your post. Very impressive methodology for training....appreciate the great information about
Gaming as a Training Methodology.
Corporate Training

BhawnaK on September 21, 2012 at 9:45 PM said...

Thanks Toom! I will soon write about what the basic tenets of this methodology are. Will it mean creating an upheaval in the existing and accepted form of training? I guess so. I think we are ready for change.

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