As a part of my Leadership Project I need to come up with a new methodology which could serve as our USP. I have been researching and honestly haven't come up with something that is "Different" - Different packaging perhaps. This research led me to few articles on Gaming - Something that piqued my interest levels.
Biggest and boldest assumption I would like to make at this point is the fact that the corporate training audience profile has changed.
Kids who grew up on playing video games and using cognitive skills while
interacting with computers are far more advanced and not easily engaged with
basic interactivity trainings and need to experience more than just a
traditional method of training to appreciate and assimilate the content.
The
second assumption of this proposal is that corporations require to induct
concepts of
a. Mobility
b. accessibility
c. technological innovations like BYOD ( bring your own
device) into their online training progammes.
This is not a choice anymore; given the expectations of the
audience we are trying to reach.
We can use the pedagogy of the success of Angry birds as an
application which has engaged and kept 500 million users coming back for more.
Globally everyday, Angry Birds is played for 200 million minutes and 80% of
users who downloaded the game, keep it installed.
Given that the framework has been set with mobility,
accessibility and portability being the basic components; any new training
strategy must evolve around these parameters.
This methodology is based on these basic tenets of learning
and development which I will write about in my next post.
